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Industries

From the port quay to the point of sale.

A container waiting at the port costs money every day. An empty shelf loses the customer. A late invoice delays collection. Import and distribution companies, retail networks, carriers, freight forwarders and logistics providers live by this mechanism. We put SAP to work for the chain, from customs clearance to collection, and Salesforce to work for the relationship with your customers, wholesalers and consumers alike.

The context

Margin is decided in the detail.

The Port of Dakar is the gateway to Senegal and, through the road corridor, to Mali. A large share of what is sold in the sub-region passes through a quay, a customs declaration, a warehouse and a truck before reaching a shelf or a business customer. Landed costs, customs clearance times, inventory spread across several warehouses and payments in foreign currency weigh on thin margins. Many companies still make do with separate systems for import, warehousing, sales and accounting, and inventory that nobody sees in full. Transformation means reunifying this chain, data, inventory and prices included, so that every decision is faster and better informed.

The challenges

What is at stake between the port and the customer.

Challenge 01

Import & freight forwarding

Tracking every import file from the supplier order to exit from the port: documents, customs declaration, duties and taxes, landed costs allocated to the right item, and a cost price known at receipt rather than at closing.

Challenge 02

Multi-warehouse inventory

A single inventory visible to all: central warehouse, regional depots, points of sale and goods in transit. Fewer stock-outs, less overstock, transfers decided on shared data.

Challenge 03

Retail network

Managing shops, branches or franchisees spread across the country: a single product master, consistent prices and promotions, automatic replenishment, sales reported every day.

Challenge 04

Order-to-Cash

From order to collection without a break: availability, pricing, delivery, invoicing and collection in a single flow, with payment terms that are managed rather than endured.

Challenge 05

Transport & port logistics

For carriers, freight forwarders and logistics providers: container and shipment tracking, route and corridor planning, fleet management, invoicing of services and visibility offered to customers.

Challenge 06

B2B & B2C customer relationship

Wholesalers, retailers, businesses and consumers do not expect the same thing: order taking, outstanding balances, delivery tracking and after-sales service on channels suited to each, with Salesforce.

The processes involved

From purchase to collection.

Procurement & import

International supplier orders, letters of credit and payments in foreign currency, shipment tracking, landed costs and valuation of goods at receipt.

Customs & freight forwarding

Customs clearance files, duties and taxes, relationship with freight forwarders and port authorities, tracking of port exit times and container demurrage.

Warehouses & inventory

Warehouse management, order picking, stock counts, transfers between depots, real-time inventory visibility across the whole network.

Transport

Route and corridor planning, assignment of vehicles and drivers, delivery tracking, costs per trip and invoicing of transport services.

Sales & collection

B2B and B2C order taking, in-store and online sales, invoicing, cash collection, debt recovery and tracking of outstanding balances by customer.

Trading finance

Margins by item, by channel and by depot, inventory valuation, supplier terms, exchange differences, SYSCOHADA closing.

Customer relationship

Customer portfolio, complaints, ordering and tracking portal, field sales force equipped for mobility, satisfaction measurement.

Solutions

The solutions for the sector.

From the management core to the customer relationship, we assemble SAP, Salesforce and, where needed, custom mobile applications for the field.

SAP S/4HANA SAP Business One Odoo SAP BTP SAP Analytics Cloud Salesforce Sales Cloud Salesforce Service Cloud Salesforce Experience Cloud MuleSoft Custom mobile applications

A multi-country import and distribution group, a chain of shops and a regional carrier do not run the same ERP. We choose the solution with you, sized to the company, then we connect it to the field: warehouses, trucks, points of sale.

Your flows, your inventory

Let's talk about your commercial and logistics chain.

A first conversation to map your flows, your channels and the gains within reach on lead times, inventory and margins.

Let's talk